We partnered with consumer tech start-up, Mixtiles, on a Head of Marketing role. This was their first hire in the US and needed expert recruitment consultants to support on the search.
Appointing a Head of Marketing to support Mixtiles' US expansion and brand growth
The story of Mixtiles
Mixtiles is on a mission to create homes people love. Their service provides an effortless way to turn digital photos into wall-ready photo tiles. Based in Tel Aviv, they deliver millions of products across the US and Europe.
We first started working with Mixtiles in 2023 when 3Search was referred to the hiring team by another business we had previously worked with. Mixtiles needed the support of a specialist marketing recruitment agency as they made their first hire in the US – a Head of Marketing role.
Challenge: First American marketing hire
As Mixtiles looked to deepen its presence in the US, the leadership team identified the need for a first on-the-ground marketing hire - a Head of Marketing to lead growth in the region.
The brief was both strategic and nuanced. The successful candidate needed to:
- Establish and lead marketing within the US market
- Shift the business from a performance-led model to a more balanced, brand and organic growth strategy
- Combine technical marketing expertise, creative thinking and commercial acumen
- Act as a key voice in translating the brand story for a US audience
As an international business without an established US hiring infrastructure, Mixtiles also required support navigating local talent markets, networks and expectations.
Solution: Leveraging our deep US networks
3Search partnered closely with the leadership and talent team to define a clear and actionable brief for a role that would shape the company’s US growth trajectory.
The search focused on:
- Identifying senior marketing leaders with experience in consumer, e-commerce and growth-stage environments
- Targeting candidates capable of balancing performance, brand and content-led strategies
- Providing guidance on market dynamics, candidate expectations and hiring strategy in the US
Given the complexity of the brief and geographic considerations, the process required a highly targeted and insight-led approach. Leveraging deep US networks, Jason Goodwin delivered a high-quality, curated shortlist of candidates aligned to both the technical and cultural requirements of the role.
The improved calibre of candidates enabled Mixtiles to:
- Re-engage the search with renewed confidence following earlier challenges
- Access talent capable of operating at both strategic and hands-on level
- Progress efficiently through interview stages despite cross-border coordination
The structured and well-managed process ensured momentum throughout, despite time zone and location differences.
Result: A key milestone for American growth
Mixtiles successfully appointed a Head of Marketing in the US, marking a key milestone in its international expansion.
The hire enabled the business to evolve its marketing strategy, strengthen brand positioning and build a foundation for continued growth in its most important market.
The engagement demonstrated 3Search Executive’s ability to support clients with first hires in new geographies, combining talent delivery with market insight and advisory support.
