Appointing a VP of Marketing to build a HealthTech growth engine

We began working with AI HealthTech company, MyndYou, when they needed support with engaging their first marketing leader. The Vice President of Marketing would be responsible for defining and building the function from the ground up.

With our specialist marketing headhunters' support, MyndYou engaged an excellent candidate in just six weeks.

Appointing a VP of Marketing to build a HealthTech growth engine

The story of MyndYou

MyndYou are a group of clinicians, technical experts, and innovators on a mission to pair simple but sophisticated technology and actionable data with a human touch to keep seniors safe, engaged, and healthy at home. 

Having received funding for their AI-enabled virtual assistant, Eleanor, it was time to engage their first marketing leader.

Challenge: A highly complex brief

Operating in such a technical market, the brief was complex. The successful candidate needed to:

  • Lead the market positioning and go-to-market strategy for a new HealthTech product
  • Combine product marketing and corporate marketing expertise
  • Operate at both strategic and executional level, without an existing team

Bring sector credibility within HealthTech or adjacent regulated industries

Compounding this, the search had initially been paused and later reactivated following new investment, adding urgency to the process.


Solution: A close partnership

Specialist recruiter, Jason Goodwin, partnered closely with the CEO to define a clear and actionable brief for a role that did not yet exist within the business.

The search focused on identifying candidates who could:

  • Build a marketing function from first principles
  • Translate complex healthcare technology into compelling, market-ready propositions
  • Balance long-term brand positioning with immediate commercial impact

Given the niche requirements, the process required deep market insight and a highly targeted approach to candidate identification and engagement. Speed was critical. Jason delivered a retained search process that combined rigour with efficiency, ensuring momentum throughout. Within a six-week timeframe:

  • A curated shortlist of high-quality, relevant candidates was presented
  • Candidates were assessed against both strategic capability and hands-on delivery
  • The business was able to move confidently through interview stages with strong optionality

The process enabled MyndYou to secure a senior hire aligned to both its immediate product launch needs and longer-term growth ambitions.

Result: An excellent appointment in six weeks

MyndYou successfully appointed its first Vice President of Marketing, establishing a dedicated marketing function to support the commercialisation of its HealthTech platform.

The hire brought immediate strategic direction while laying the foundations for future team growth, positioning the business to scale effectively in a competitive and evolving market.

Candidate Thought Count: 1