We first started working with financial wellbeing platform, Unbiased, in 2023 as they began to initiate their American expansion. As they launched in the US, the leadership team needed to make a critical Brand Partnerships Manager hire who would establish early traction.
Recently launched in the US, Unbiased is a financial wellbeing platform connecting individuals with financial advisors who can deliver expert advice. They aim to help people confidently navigate life's biggest financial decisions, regardless of their wealth or circumstances.
Having already supported over 10 million customers (about half the population of New York) in the UK, the business saw a gap in the North American market for a financial wellbeing platform. To support this expansion, our recruitment consultants have supported on two new hires - a Senior Product Manager in the UK and a Brand Partnerships Manager in the US.
As Unbiased launched into the US, the leadership team needed to make a critical first hire in a new geography — a Brand Partnerships Manager who would establish early commercial traction and support market entry.
This role was pivotal in shaping the business’s presence in the region and required a candidate who could:
In addition to identifying the right talent, the business also required guidance on local market dynamics, including compensation, candidate expectations and competitive positioning.
Having previously partnered with Unbiased, 3Search was engaged to support this next phase of international growth.
The search focused on:
The process combined market insight with a highly targeted search approach to ensure the right balance of commercial capability and cultural fit.
3Search delivered a curated shortlist of candidates with the required blend of partnerships, commercial and marketing experience, enabling Unbiased to move forward with confidence in a new and unfamiliar talent market.
The successful candidate brought the capability to establish and grow strategic partnerships, supporting the brand’s entry into the US and laying the foundations for future team expansion.
Unbiased successfully appointed its first US-based hire, marking a significant milestone in its international growth journey.
The hire enabled the business to build early momentum in a new market, while benefiting from a recruitment process that combined local expertise, advisory support and targeted execution.
The engagement reinforced 3Search Executive’s ability to support clients not only with hiring, but with navigating new markets and scaling internationally.
Candidate Thought Count: 1
Thanks again, Jason. Your professionalism, relationship with Unbiased, and diligence to ensure we moved through this in an appropriate time, while respecting the major life changes I had going on, truly made this an enjoyable experience.Jon Bieler Brand Partnerships Manager
