The B2B market is moving rapidly, with a number of challenges arising for the product marketing community. In this webinar product marketing recruiter, Jason Goodwin, explores the solutions that AI present with industry experts:
- Chris Jacob, Head of Global Product Marketing at Salesforce
- Rebecca Lerner, Senior Director of Product Marketing at Mesh Payments
- Arun Lal, VP of Marketing at Docket Inc
Chapters:
- Introductions: 00:00-05:17
- Challenges facing product marketers in SaaS: 05:18-19:10
- Re-defining the market: 19:11-22:35
- Where can AI be implemented in product marketing?: 22:36-25:37
- AI tools to use: 25:38-36:24
- Strengths and weaknesses of AI in product marketing: 36:25-45:45
- Q&A: 45:46-51:41
Growing your product marketing function?
If you're expanding your product marketing team to implement new AI strategies, get in touch with our recuriters to see how we can help!
