Supporting DMG Media with high-impact CRM hires during a period of rapid growth

Our partnership with consumer media company, DMG Media, began when the business required urgent support to scale its CRM function. With ambitious digital growth plans underway, CRM had become a critical lever for audience engagement, retention and long-term value. As a result, these hires were both time-sensitive and strategically important. 

Leveraging his extensive network of marketers, Fabio Can Alesi successfully delivered a Senior CRM Manager and CRM Executive in under three weeks. 

Supporting DMG Media with high-impact CRM hires during a period of rapid growth
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jobs filled
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week process
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The story of DMG Media

DMG Media is one of the UK’s leading media organisations. Home to The Daily Mail, The Mail on Sunday, Metro and The i Paper, they have a strong digital footprint and a growing focus on data-led audience engagement.  

As CRM ambitions accelerated, the team recognised the need to strengthen capability across both strategic leadership and hands-on execution. This required confident CRM operators who could take ownership quickly, bring fresh thinking, and help build scalable lifecycle programmes that drive engagement and customer value. With CRM central to digital performance, there was no margin for error. The team needed the right people and fast. 

Challenge: Scaling CRM capability without compromising on quality

The brief spanned two distinct but complementary roles: 

  • Senior CRM Manager 
  • CRM Executive

Both roles required candidates who could combine strong technical CRM capability with data-driven decision-making, stakeholder confidence, and the ability to thrive in a fast-paced environment. DMG Media were clear: these needed to be self-starters who could add value immediately. 

Previous experience had shown that surface-level marketing recruitment wouldn’t work here. They needed a partner with genuine CRM expertise and access to high-quality (often passive) talent. 

Solution: Speed, precision and deep CRM specialism

Fabio led both searches, starting with an in-depth briefing to fully understand the team, culture and expectations. From there, he moved quickly to deliver what the client described as “one of the strongest shortlists [they’d] seen”. 

In fact, the challenge quickly became choosing between too many high-calibre candidates rather than struggling to find quality. Both processes ran with: 

  • Clear timelines and fast scheduling 
  • Strong candidate engagement and preparation 
  • Immediate next steps and decisive momentum 
  • No wasted interviews or misaligned profiles

From first CV submission to signed offer, both hires were completed in under three weeks, with no delays or negotiation issues. 

Result: Immediate uplift in CRM capability and momentum

One of the hires has already joined and settled in quickly, making an immediate impact across campaign delivery, CRM operations and long-term programme development. The second hire will be joining in the new year, further strengthening the function. 

Together, these hires have delivered a clear uplift in CRM capability, allowing the team to: 

  • Move faster operationally
  • Execute campaigns to a higher standard 
  • Build more sophisticated, scalable CRM programmes 
  • Think bigger about long-term audience engagement and value

A strong, trusted partnership is now in place, with 3Search positioned as DMG Media’s go-to partner for all CRM hiring. As future needs arise, the relationship will continue — grounded in a shared understanding of what great CRM talent looks like and how to secure it efficiently. 

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