We began working with the Intelligent Marketing System, DOJO AI, at a pivotal moment as the business prepared for its first funding round and an imminent phase of high growth. To be successful in their next stage, they were looking to onboard their first VP Global Sales to build out their GTM function. This hire marked the company’s first senior commercial leadership appointment.
DOJO AI is an AI marketing platform that unifies all your marketing data and gives you the intelligence to act on it instantly. With strong product momentum and founder-led commercial activity to date, the next stage of growth required the business to professionalise their go-to-market execution and lay the foundations for a repeatable revenue engine.
At the point of engagement, DOJO AI had never hired senior sales leadership before. Commercial activity had been managed directly by one of the founders, and while traction was strong, the business faced several challenges when hiring, including:
Hiring the wrong profile at this stage would slow growth, dilute founder focus, and create long-term structural issues.
DOJO AI had been unable to identify the right calibre of candidates through direct efforts alone. They needed a partner who could operate in ambiguity, provide market-level insight, and access senior commercial talent not actively on the market.
3Search’s Matt Demain was engaged not simply to run a process, but to act as a strategic advisor to the founders during a first-of-its-kind hire for the business.
Matt worked closely with the founder to shape the role from first principles, aligning commercial ambition with the realities of stage, funding, and market conditions. He then delivered a highly targeted search focused on candidates capable of both execution and leadership.
Rather than forcing a pre-defined job spec, we built the role around the business’s growth objectives.
We successfully appointed a VP Global Sales, giving DOJO AI its first dedicated senior commercial leader. This appointment marked a key milestone in DOJO AI’s transition from founder-led sales to a professionally run growth engine. Since then, the business has reached their next stage of funding.
Partnering with 3Search changed our GTM completely. No more wasted time speaking to candidates who were clearly not a fit. Not more wasted money on LinkedIn's faulty algorithm. From the outset, Matt took the time to understand our business, our culture, and exactly what we were looking for in new hires. He know who we need and where we're going, which meant every candidate we met was relevant, well-prepared, and aligned to the role. The quality and but also the speed of delivery made such a huge difference. When you're scaling a rocketship, particularly a VC-backed one, you need a partner to move at your pace on hiring. 3Search delivered on that pace. Overall, it’s been a smooth, enjoyable experience, and we’d happily recommend 3Search to any growing agency looking for a recruitment partner who genuinely understands the nuances of the creative and media industry.
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