Appointing Dentally’s first Global Marketing Director

Dentally is the leading cloud-based dental practice management platform in the UK. Trusted by over 70% of practices nationwide, they have growing footprints in Ireland, Australia, and Canada. 

By mid-2025, the business had reached a pivotal stage in its growth journey. To continue its global expansion, Dentally needed its first senior marketing leader - someone who could unite brand, product marketing and demand generation under a single, global strategy. 

The brief required a seasoned SaaS marketing leader with experience scaling high-performing teams internationally. They needed a track record in bridging central and regional operations and giving marketing a strong voice at board level. 

As such a critical hire in the brand’s growth, it was crucial to engage the right marketer. Dentally needed access to a highly specific candidate network. They selected 3Search Executive based on our specialist track record in marketing leadership search, our deep understanding of the SaaS and HealthTech sectors and our previous success with Dentally on product and design leadership hires. 

Harrison Knowles delivered a full retained executive search, mapping and engaging over 100 senior marketing leaders across the SaaS, HealthTech and B2B technology markets. 

Key steps included: 

• Designing a competency-based scorecard to assess leadership capability, scale-up experience and strategic impact. 
• Running calibration sessions with the CEO, People Director and Talent Director to refine the brief and align on expectations. 
• Advising on Dentally’s future marketing model, helping shape a hub-and-spoke structure to balance global strategy with local market delivery.

Throughout the process, Harrison delivered weekly progress reports, detailed feedback loops and transparent communication, ensuring all stakeholders remained aligned and confident in the search direction. 

Dentally appointed a Marketing Director from a leading SaaS unicorn, bringing extensive experience in international marketing leadership and scale-up growth. 

The appointment marks a major milestone for the business, giving marketing a strategic voice at board level and establishing the foundations for Dentally’s next phase of global expansion and brand maturity. 

The new leader joins before the end of 2025 and will oversee the continued evolution of Dentally’s marketing operations, building capability, and consistency across all regions.