Building B2C marketing expertise to unlock footfall across The Langham Estate

We began working with Central London property estate, The Langham Estate, when they looked to diversify their marketing efforts. To achieve their goals, they needed to hire a Digital Marketing Manager to bring a business-to-consumer lens to their marketing efforts.  

Two years on, the successful candidate is still in role and delivering excellent results. 

Building B2C marketing expertise to unlock footfall across The Langham Estate

The story of The Langham Estate

The Langham Estate is a Central London property estate spanning over 11 acres in Fitzrovia. The business manages a diverse portfolio of retail, leisure, office, and residential spaces, with a clear focus on curating a vibrant, high-performing destination. 

At a pivotal growth stage, the estate was evolving its commercial strategy – shifting from a predominantly tenant- and business-focused approach to one that more actively drives consumer engagement, footfall, and on-site spend. This required a change in how marketing supported the estate’s performance. 

Challenge: Building a consumer-led marketing capability from the ground up

The Langham Estate needed to introduce a dedicated B2C Digital Marketing Manager to support its next phase of growth. This was a newly created role, with no existing framework or precedent. However, they knew they needed to onboard someone with a rare combination of B2C marketing expertise and placemaking/destination experience.  

The brief was further constrained by a requirement for a five-day on-site presence, significantly reducing an already niche talent pool. 

Solution: Specialist property marketing recruitment experience

The Langham Estate partnered with 3Search due to our: 

  • Proven track record across London estates and destination-led environments 
  • Access to a highly targeted network of B2C and placemaking marketers 
  • Ability to engage passive candidates not accessible through traditional hiring channels

Lucy Austin Hannaford's deep sector knowledge positioned her as a strategic partner capable of navigating a highly specific and competitive talent market.  

She delivered a highly targeted and agile search, balancing speed with precision. This included: 

  • Mapping the market for B2C and placemaking talent across London 
  • Leveraging our existing network to access relevant, pre-qualified candidates 
  • Continuously refining the brief in partnership with the client 
  • Structuring a streamlined interview process to enable fast, decisive hiring

The approach ensured a tight, high-quality shortlist aligned to both capability and cultural fit. 

Result: The exact profile was delivered

Lucy successfully identified the exact candidate profile for the Digital Marketing Manager role. The successful candidate brought: 

  • Strong B2C marketing expertise 
  • Direct experience within placemaking and destination-led environments 
  • The ability to build and execute a consumer-focused strategy from the ground up

Nearly two years on, the candidate remains in the role, delivering a more proactive and commercially driven approach to increasing commercial footfall and engagement across Fitzrovia. 

Rachel Gao
Thank you and the entire 3Search team for all the support you provided us and for turning around the search in such a short time – it has made a world of difference for us and we will definitely be in touch in the future if we need to expand the team.

Candidate Thought Count: 1

Hear from our successful candidates...

Lucy played a crucial role in guiding me to my new role, and it was a delightful experience collaborating with her from start to finish. She consistently kept me updated and offered assistance whenever I needed it throughout the entire process. Thanks Lucy!
Digital Marketing Mangaer

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Michael Judkins Customer Experience & Growth Director

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