We began working with the global hospitality brand, YOTEL, in 2024. The business engaged our recruitment agency to support a senior, business-critical hire within their digital leadership team. Since that initial engagement, the relationship has evolved into an ongoing partnership across digital, ecommerce, CRM and paid media, with multiple successful hires delivered.
YOTEL is a global hospitality brand known for blending smart design, technology and innovation to create modern guest experiences across its international portfolio. With 23 properties in sought-after locations, YOTEL is built for people on the move.
As the business continued to scale, they have hired across digital and ecommerce to ensure continued growth, customer engagement and brand consistency across markets.
In 2024, YOTEL identified the need to strengthen leadership and capability across digital and ecommerce, creating the VP of Digital & Ecommerce role. This job title would set the direction for the wider function.
The initial VP hire was pivotal. YOTEL needed a senior leader who could own global digital and ecommerce strategy while operating effectively in a fast-moving, commercially driven hospitality environment. Following the success of that retained search, further needs quickly emerged as the function evolved, including:
Each role came with its own challenges. Our specialist recruitment consultants advised on balancing experience against budget, deciding when to hire permanent or interim, and shaping roles to reflect what the market would realistically support.
With multiple hires across different levels and disciplines, YOTEL needed a partner who could flex approach, advise honestly, and maintain momentum.
We partnered closely with YOTEL to support each hire in the way that made most sense for the business:
Across every brief, we provided clear advice on market conditions, salary benchmarking and the trade-offs between seniority, skillset and budget. In several cases, we presented candidates both at and above budget to help YOTEL make informed decisions about whether to adjust scope, level or investment.
To date, we have successfully filled all roles entrusted to us, helping YOTEL:
We have partnered with 3Search on five vacancies since I joined YOTEL in 2024. Having used them previously as both a client and a candidate, I can attest to their quality from all sides. They are personable, knowledgeable and refreshingly honest about market conditions. They provide realistic advice on what level of candidate we can attract for our budget and offer insightful suggestions on how to tweak roles to secure the best talent. 3Search have delivered on every search — and very quickly — across paid media, ecommerce, CRM, data and analytics, from Manager to VP level. I wouldn’t hesitate to recommend them to any client looking for strong go-to-market talent on a temporary or permanent basis.
Candidate Thought Count: 1
Highly recommend Fabio, he helped me secure the perfect role in the space of a week and a half! He was really supportive throughout the whole process and communicated consistently! Would highly recommend!CRM Manager
