Scaling influencer marketing into a commercial growth engine

Influencer marketing is rapidly evolving from a simple marketing channel into a commercial growth engine. As you are increasingly asked to prove ROI, we're bringing together leaders across the influencer world to discuss what this change means for budget, structure and accountability at the C-suite.

Speakers:

Specialist social media and influencer marketing recruiter, Olivia Wilde, was joined by:

• Tom Higgins, CEO & Co-founder at Gifta
• Ben Harris, Senior Partnerships Director at GUNG HO
  

Together they discussed:

• Introductions: 00:00-06:09
• What has changed in influencer marketing over the last 12 months?: 06:10-09:35
• Influencer as a growth engine rather than a cost centre: 09:36-14:59
• Influencer marketing team structure: 15:00-21:03Key skills for influencer marketers and hiring mistakes: 21:04-29:40
• Securing budget for influencer and ROI: 29:41–42:31
• Next big trends in influencer marketing: 42:32–45:00
• Q&As: 45:01–54:00